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STEVENS PASS SKI AREA OFFERS HIGH TECH TICKETING FOR NEW SEASON
September 05, 2008
(STEVENS PASS) -- Skiers will find something new when they grab their gear and head to Stevens Pass ski area for the 2008-2009 Season -- radio frequency lift access (RFID) and Direct-to-Lift Ticketing.
For a skier nothing better: powder, sun and blue skies
RFID (Radio Frequency ID) is a small electronic circuit that is integrated into a ski ticket, an Advantage Card or season pass. When a skier passes through the lift line, this circuit- within-a-ticket will register and open an access gate automatically.
Using RFID tags embedded in lift tickets, Advantage Cards or season passes allows an access gate to automatically swing open to admit an authorized skier or snowboarder. The new system will speed up the entire process for skiers and the less time skiers have to wait in line for lifts, tickets, and rentals, the more time they have to ski.
Skiers can even keep their Pass/Card in their pockets as the RFID gates do not require a holder to show the lift access media (pass/card/ticket) each time that a skier loads a lift and that means no more searching through layers in the lift line to get that ticket out and in the hand!
Lift Tickets: Once a skier purchases one lift ticket at any ticket window and receives the reloadable lift access media, for subsequent lift ticket purchases the ticket holder can just go online and reload a ticket on to the existing lift access media. That means no standing in another lift ticket line all season. With normal wear and tear it is expected the reloadable lift access media should last up to 20 times.
Advantage Cards: There will be increased consumer savings with Direct-to-Lift Access. Advantage Card holders can now save more money, skip the ticket lines, and go directly to the lift.
Backing the Advantage Card with a credit card will enable a holder to go Direct-to-Lift and allows the holder to receive $7 off weekend and $14 off weekday online lift ticket prices. Online lift ticket prices offer an additional $3 savings.
All Advantage Cards, whether backed by credit card or not, will be loaded with the first lift ticket allowing a skier’s first visit to be a Direct-to-Lift experience.
Skiers can set up their secure, auto-charge profile at Guest Relations in the Granite Peaks Lodge, and never stand in a lift ticket line again. Starting this year Advantage Card holders will need to supply a photo for their guest profile. The photo will not be printed on the skier’s ticket media but will appear in a hand held device used by the lift operator.
Renewable Media: After this season, skiers should hang on to their new card (media). The cards will be able to be renewed online. If skiers want to upgrade to a season pass next season, the new lift access media can be easily upgraded at renewal time.
Season Pass: With the retained media in hand skiers will be able to be renew their season passes online. A guest photo will no longer be printed on the Season Pass, but will now appear on a handheld device used by the lift operator.