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BREAKING NEWS

Europe's New Privacy Law Goes Into Effect
Here’s how it may affect your business

May 25, 2018



Chronicle news & opinion 

(INTERNATIONAL) – It’s been a long time in the making and today is the day. Friday, May 25th is the day privacy changes for European residents. In Europe they take privacy for their citizens seriously.

Here in the US privacy has (arguably) become a joke, an ancient artifact from the past. People in America do not hold their elected leaders accountable to do anything about privacy in the online age, so they do nothing. No. Make that, they actually do, do something: they serve the interests of large corporations who benefit immensely from you having no privacy and who, in return, give lots of money and support in various ways to see that those politicians who look out for them get reelected.

Europe’s new privacy law is called the General Data Protection Regulation (GDPR). This law, according to Inc.com, “Represents the biggest overhaul of data protection standards since 1995, putting new responsibilities on those gathering, processing, and storing data, and handing back power to those who own it.”

Note for US businesses: if you have a website that markets to or processes the information of EU citizens, the GDPR applies to you and that means even if your business is not based in the EU.

Any company that is doing biz online “and markets its products over the internet--which by default reaches into the EU--must comply with GDPR, regardless of size, maturity, or revenue,” says Inc.

Some items from that Inc. report:

~ Because so many companies do business in Europe, American tech firms like Apple, Google, Facebook, and Twitter are hustling to become GDPR compliant, ergo the reason your email inbox is filled with so many "privacy policy" updates this month.

~ In short: your business needs a plan to meet the GDPR requirements and one of the requirements is that businesses must obtain “consumer consent.” Want to put a photo on your website of that neat old guy you photographed on your vacation in Scotland? Then you have to get his consent for put his photo up and that consent must be "freely given, specific, informed, and unambiguous."

~ Also under the new law, users must be able to “review, revise, port, and even delete” any data collected on them. Companies that fail comply with GDPR can be fined up to four percent of their global revenue.

Inc.com has listed the 8 steps your business (no matter how small) should take to be EU privacy compliant. Find them here.










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